Best Affiliate and Referral Programs for Nonprofits

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Affiliate referral programs are a powerful tool for nonprofits. They help you expand your reach and increase your funding. In this article, we’ll explore the best programs available. Learn how these programs can benefit your nonprofit. 

Read on to discover strategies that can help you grow your cause.

Why Nonprofits Should Use Affiliate and Referral Programs


Nonprofits often need more resources, making it hard to spread their message and fund their projects. Affiliate referral programs offer a solution. These programs can help nonprofits increase their reach and provide a steady stream of income, which is essential for maintaining and expanding operations.

Affiliate referral programs allow nonprofits to partner with businesses that offer products or services related to the nonprofit’s mission. In return, the nonprofit earns a commission for every sale or referral. This can be a great way to fundraise without asking for direct donations.

Moreover, referral programs leverage the power of your supporters. They allow your audience to share your cause with their networks. This can lead to organic growth. It’s a cost-effective way to increase awareness and support for your mission.

How Affiliate Programs Work


Affiliate programs are straightforward—a nonprofit signs up for an affiliate program with a company. The company provides a unique link to the nonprofit. This link tracks any sales or referrals made through it. The nonprofit earns a commission for every sale or referral.

These commissions can vary. Some programs offer a percentage of the sale, while others provide a fixed amount per referral. It’s important to choose programs that align with your nonprofit’s goals.

The right program can significantly boost your funding.

How Referral Programs Work


Referral programs are similar to affiliate programs. The main difference is the focus on personal recommendations. Supporters of your nonprofit can refer friends or family. They earn a reward if their referral leads to a new supporter or donation.

These rewards can vary. Some nonprofits offer merchandise or discounts on future donations. Others provide exclusive content or recognition. The key is to offer something valuable to your supporters. This encourages them to refer more people to your cause.

Top Affiliate Programs for Nonprofits

Amazon Associates


Amazon Associates is one of the most extensive affiliate programs. It’s easy to join and offers a wide range of products. Nonprofits can promote items related to their mission. They earn a commission on every sale made through their affiliate link. 

This program is flexible and offers good earning potential.



ShareASale is another popular affiliate network. It offers a variety of programs suitable for nonprofits and provides tools to track performance and optimize campaigns, which can help nonprofits maximize their earnings. 

The platform is user-friendly and provides excellent support.



Impact is a robust affiliate marketing platform that offers advanced tracking and reporting tools. Nonprofits can manage multiple programs from one dashboard, which makes it easier to track performance and adjust strategies. Impact partners with a wide range of businesses, which provides plenty of opportunities for nonprofits.

Top Referral Programs for Nonprofits

G Suite for Nonprofits


Google’s G Suite for Nonprofits offers powerful tools that nonprofits can use to enhance their operations. The referral program rewards organizations for bringing new users. Nonprofits earn credits for every new user they refer, which can be used towards G Suite services.

Canva for Nonprofits


Canva offers a referral program for nonprofits. Canva is a design tool that helps create stunning visuals. Nonprofits can use these visuals for marketing and outreach. The referral program rewards nonprofits with credits. These credits can be used to access premium features.

ReferMe IQ


ReferMe IQ is a referral marketing platform designed for nonprofits. It helps organizations set up and manage referral programs and offers advanced tracking and reporting tools. Nonprofits can customize their programs to suit their needs. ReferMe IQ makes it easy to reward supporters and track results.

Benefits of Affiliate and Referral Programs for Nonprofits

Increased Funding


Affiliate and referral programs provide an additional revenue stream, which can be crucial for nonprofits with limited resources. The funds earned can be used for various projects and initiatives, helping nonprofits achieve their goals and expand their reach.

Enhanced Outreach


These programs leverage the networks of your supporters. This leads to organic growth and increased awareness. Supporters share your cause with their friends and family. This can result in a larger, more engaged audience.

Cost-Effective Marketing


Affiliate and referral programs are cost-effective. They require minimal investment compared to traditional marketing. This makes them ideal for nonprofits with tight budgets. The return on investment can be significant.

Strengthened Relationships


These programs strengthen relationships with your supporters and provide an opportunity to engage with your audience. When supporters receive rewards, they feel valued, which can lead to increased loyalty and long-term support.

How to Choose the Right Program

Align with Your Mission


Choose programs that align with your nonprofit’s mission. The products or services should be relevant to your cause. This ensures that your promotions resonate with your audience.

Evaluate Commission Rates


Look for programs that offer competitive commission rates. Higher commissions mean more funds for your nonprofit. Compare different programs to find the best deals.

Consider Ease of Use


Choose programs that are easy to use. The platform should be user-friendly and offer good support. This makes it easier to manage your campaigns and track performance.

Assess Tracking and Reporting Tools


Effective tracking and reporting are crucial. These tools help you measure the success of your programs. Look for platforms that offer advanced analytics. This allows you to optimize your strategies for better results.

Implementing Affiliate and Referral Programs

Set Clear Goals

Before starting, set clear goals for your programs. Determine what you want to achieve, such as increased funding, enhanced outreach, or stronger relationships. Clear goals help you measure success and adjust your strategies.

Promote Your Programs


Promote your affiliate and referral programs to your audience. Use your website, social media, and email newsletters. Highlight the benefits of participating. Make it easy for supporters to join and share.

Provide Value


Offer valuable rewards to your supporters. This encourages them to participate and refer others. The rewards should be meaningful and relevant to your audience.

Monitor Performance


Monitor your programs’ performance regularly. Use the tracking and reporting tools provided. This will help you identify what’s working and what needs improvement. Make adjustments to optimize your results.

Engage with Your Supporters


Engage with your supporters throughout the process. Thank them for their referrals and rewards, and keep them updated on the impact of their contributions. This builds stronger relationships and encourages continued support.



Affiliate referral programs are powerful tools for nonprofits. They provide a cost-effective way to increase funding and outreach. Programs like Amazon Associates, ShareASale, and ReferMe IQ offer great opportunities. Nonprofits should choose programs that align with their mission and goals. Implementing these programs effectively can lead to significant growth.

We hope you found this article helpful. If you have any questions or suggestions, please comment below. Share this post with others who might benefit from it. For more information, explore ReferMe IQ and see how it can help your nonprofit thrive. Thank you for reading and supporting our mission.

This blog post provides a detailed overview of the best affiliate and referral programs for nonprofits, offering practical advice and actionable insights. The conclusion encourages readers to engage further, enhancing the post’s effectiveness and reach.

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