As a small business owner, it is important to take advantage of anything that will give you an edge over your competition. One of the best ways to do so is to utilize the Internet and focus on SEO. Here are four quick SEO tips to help improve your small businesses web presence and build up a reputation online:
One of the first things that you should do when improving the SEO for your small business is to take advantage of local listings. All of the major search engines, including Google, the king of search engines, offers a local service for people looking for local companies. You can set up local listings for your business, and these listings are extremely important for a number of reasons. First, people in the local area will see your business when they search for your business type and location. Additionally, it helps to make your business more legitimate. People will see that you have a local listing and automatically assume that your business is successful and thriving, even if you are fairly new to the business world.
Another important way to use SEO for your small business is to solicit reviews from your customers. The more positive reviews you have, the more likely it will be that new customers will come calling. According to Shopify.com, approximately 90 percent of users polled said that consumer reviews impact their buying decisions. Additionally, positive reviews can help to boost local search engine rankings and influence how many clicks your website gets. If you believe that a customer will give you a good review, politely ask them to.
Optimizing your meta data is another quick and easy way to boost your SEO campaign. Having good meta tags will not get you to the front of the line when it comes to page ranking, but when you optimize your meta data, it can be the difference between someone finding your website or your number one competitor’s website. While optimizing your meta data, make sure that you are not simply focused on the meta title tag, you should also optimize the meta description tag, the meta keywords tag and even the robots meta tag.
Finally, you can quickly improve your small business SEO campaign by asking for backlinks from any associations you sponsor or have affiliations with. Backlinks are links on another website that will lead people to your website. Backlinks are quite important when trying to improve SEO because most search engines, especially Google, gives more credit to sites that have high numbers of backlinks, and consider them to be more relevant than other websites. Keep in mind, however, that the quality of these links have a great weight, so overdoing it on the backlinks can cause more harm than good.
These are just a few of the many quick SEO tips that you can use to improve the web presence of your small business. These tips are easy to implement and can be done so quickly. These small steps can make a big impact on how well your small business website performs, and this can lead to new customers and a better experience for current customers.
Post author: Peter Velardi, CFP®