Why Most Businesses Miss The Referral Opportunity

 
Video Transcription:
 
Hey, why is it that so many businesses struggle with acquiring enough referral clients? The sad fact is that less than 12% have any type of a system that generates consistent referrals. So based upon research and conversations we’ve had with hundreds of people, let me share the top reasons why businesses struggle. Number one, there’s very few systems that ask for referrals in ways that consumers actually prefer. Number two, many people don’t think about it the right way. They have incorrect map or lenses on the situation, such as, thinking it’s unprofessional. Number three, many people report they’re simply too busy doing expensive and time-consuming stranger marketing. Number four, many people simply lack the emotional competence or courage to ask, especially under pressure. And then number five, many people simply lack skills and the confidence, leading to this awkward exchange that nobody likes. And number six is really conditioning. People simply keep doing what they’ve always done. So, that becomes an obstacle. Now if any of what I just talked about sounds like you, we want to help. So come check us out at refermeiq.com. Until then, to your success and smart marketing.
 

Post author: Peter Velardi