Hey, no matter what you do, you’d likely rather build a referral based business, than to market to strangers If that sounds like you, I wanna make sure that you get out of the starting block by being highly referable first. So here’s what I can the ante into the game of referrals. Number one, you’ll need to have a clear and differentiated value proposition. Second, you’ll need to implement Dan Sullivan’s Principles of Refer-ability, which are say please and thank you, do what you say, show up on time, and finish what you start. Third, you should develop some relationships first. They may be clients and network, but people who understand what you bring to the table and even better, understand your value proposition. And lastly, and maybe most important, have a marketing plan. That’ll help you define your ideal clients, your value proposition, and strategies so you can make sure that your referral program aligns with your marketing plan. We’re here to help at Referme IQ. We have a free marketing plan template on our website that can help you get off to a good start if that could be helpful to you. For now, here’s to your success and smart marketing.
Post author: Peter Velardi