Hey, I want to talk to you to day about the power of using quizzes in your marketing, and it may be obvious, but there’s two key things that a quiz does. Whether it’s an email campaign, social media posting. No matter what your method or channel is, a quiz can accomplish two things.
Number one, it can demonstrate your competency and expertise by the questions that you ask. And second, it creates this gap between their situation currently, and what their ideal situation is, and that gap is clearly articulated by the questions you put in the quiz demonstrating your expertise. The key is keeping it short, keeping it concise, keeping it authentic, keeping it real to you and your business, and your tone and how you communicate.
Post author: Peter Velardi